PGD Digital Business Management

PG Certificate / Diploma in Digital Business Management and E-Commerce

About the Programme

There are numerous courses on digital marketing in the industry which teach tricks and techniques of SEO, SEM, social media etc. whereas there is an acute requirement of professionals who can connect digital marketing skills with business requirement.

Why is there such a demand for Digital Marketers?

With over half of the world’s population being active online, many companies realize the impact their marketing department has on the profits of their organization. To stay ahead of the competition in markets such as Europe, Asia, and North America where populations and internet usage are high, the demand for digital skills has doubled in just the last five years, according to Forrester Research. 

For companies around the world, the need for digital marketing and social media management have become a necessity. For digital marketers, this is excellent news, as even high-profile businesses are wanting to invest in digital marketing specialists to take their marketing team to new heights.

A Skills Gap in Digital Marketing

According to McKinsey, there is a high demand for skilled digital marketers, while a reliable supply of talent is lacking throughout the industry. The report shares that over half of all marketing hires will be digital specialists, with content and digital advertising being the most sought-after areas of specialization. For mid-level marketers, the prospects are much brighter: it is the area of expertise in highest demand for 2030. Although the skills gap in digital marketing is apparent in countries around the world, it is being felt severely in areas than others. The digital marketing skills in high demand quite often consist of:

  • Content strategy
  • Digital project management
  • Data and analytics
  • Brand marketers
  • SEO specialization
  • Website design and development
  • E‑commerce specialists

We believe Digital Success is 70% Strategy & 30% execution. Hence, this course is about Strategy, Planning and Managing Execution only. It is aimed at building better management professionals with only relevant technical skills for the digital business world.

Our course aims to not just teach tools of digital marketing but whole new perspective to look at digital business. A perspective which touches each aspect of today’s business and helps you respond better to market changes. 

Programme Highlights:

  1. Learn without a career break with live online/​offline lectures conducted on weekends by MSRUAS faculty members and experienced industry professionals.
  2. The programme offers exposure to state-of-the-art digital marketing tools
  3. Practitioner-oriented insights from industry experts will help you develop solutions to real world problems using cutting edge analytical techniques.
  4. The students are provided with ample opportunities to visit the Campus and practice some assignments
  5. The programme uses a Continuous Evaluation System that assesses the learners over convenient and regular intervals. Such a system provides timely and frequent feedback and helps busy working professionals stay on course with the programme.
  6. The education delivery methodology is a blend of classroom and experiential learning. Experiential learning consists of lab exercises, assignments, case studies and work integrated activities.
  7. Participants who successfully complete the programme will become members of an MSRUAS Alumni.

Programme Outcomes:

  1. Apply knowledge of management theories and practices to solve Digital Business problems. 
  2. Foster Analytical and critical thinking abilities for data-based decision making. 
  3. Ability to develop Value based Digital Business Leadership ability. 
  4. Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of Digital business. 
  5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment. 
Programme Structure:
Programme NameCreditsRemarks
PG Certificate in Digital Business Management27Trimester 1&2
PG Certificate in international ecommerce management25Trimester 1&3
PGD in Digital Business Management & International Ecommerce40Trimester 1,2 & 3
Eligibility: Any full-time graduates from UGC recognized universities 
Programme Curriculum:
Sl. No.TrimesterCredits
Trimester ‑1
1Digital Marketing Strategy and tactics4
2Online Customer Behaviour and Digital Business Environment3
3Digital Technologies & tools for e‑business2
4Accounting, Valuation, and Fundraising — Digital Business3
Trimester — 2
1Building Data as a Strategic Asset2
2Team Building and Management 2
3Customer Acquisition & Digital Marketing3
4Story telling & Content Marketing for Digital engagement & selling2
Product Strategy for SAAS and MVP Development2
5Mini Project & Campus Immersion 4
Trimester — 3
1Product discovery and Marketing research2
2E Sourcing and logistics for digital Business 2
3Marketplace Marketing and traction building2
4Analytics for Digital business growth2
5Mini Project & Campus Immersion 5
Grand Total (Trimester 1,2&3)40
Fee Structure:
Sl. NoName of the ProgrammeTuition fee (Rs.)Facilities fee (Rs.)Total fee (Rs.)Remittance Details
1PG Certificate in Digital Business Management94,18010,000104,180MSRUAS-FACULTY OF MANAGEMENT AND COMMERCE”, Axis bank account number :923010024379721, Bank Account Name:Axis Bank, Branch:Rajaji Nagar, IFSC:UTIB00559
2PG Certificate in International Ecommerce Management94,18010,000104,180MSRUAS-FACULTY OF MANAGEMENT AND COMMERCE”, Axis bank account number :923010024379721, Bank Account Name:Axis Bank, Branch:Rajaji Nagar, IFSC:UTIB00559
3PGD in Digital Business Management & Ecommerce16620016000182,200MSRUAS-FACULTY OF MANAGEMENT AND COMMERCE”, Axis bank account number :923010024379721, Bank Account Name:Axis Bank, Branch:Rajaji Nagar, IFSC:UTIB00559

Note: Fees for industrial training shall be paid by the students directly to ALPL 

The fees may be paid through NEFT / DD 


The above fees need to be paid in full and will not be refunded under any circumstances.

Eligibility Criteria:

  • Any graduate from UGC recognized Universities

How to apply?

Application form available on RUAS website needs to be downloaded and filled in application form needs to be sent to the Directorate of Training and Lifelong Learning, RUAS. The selected candidates will be informed about their selection. The candidates may be asked to take an Aptitude test followed by interviews and discussion before confirmation of their seat in the program.

Important Dates:

  • Course Commencement : August 2024
  • Last Date for Registration: 30th June 2024

Application Form : Download

Registration Link : Visit Here


For Admissions Contact: +91 7036596061, +91 80100 04444, 

Email: hello@​avasta.​in, admissions@​msruas.​ac.​in, training@​msruas.​ac.​in

Address: Heritage Building, New BEL Road, 

MSR Nagar, Bangalore — 560054, 

Phone: 080 4536 6666/6616email hidden; JavaScript is required

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